Concept report

06/03/2017 | You will work with 2 students in a project group and research the possibilities for new clothing for the brand which has been assigned to you. You will develop a concept for the new collection. This is a preview of the mood and style in relation to the Brand Identity. You will examine a brand and justify why this brand could possibly be interested in a clothing collection. The concept should be developed from a sustainable idea.

In this project I have worked together with another student. We had to create a concept for the brand called Hästens. This is a luxury brand which create beds and accessories. The concept is to create a yoga line which consists of luxurious fabrics ad strong craftsmanship.


The end result:



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